
We could say by our own experience that a tripod is one of the more stable structures we have. Who ever has seen a tripod table that is uneven?
On the other hand, any unbalance in any side of the tripod can make the structure fall apart.
Let’s consider a managerial report, or a strategic planning; we will call content the concepts, the rationale, the data, the substance; we will call quality the way by which the report or the planning is presented – clarity, layout, cleanliness of the document; and we will understand promptness as the ability of produce the material on time for the actions suggested in it.
Metaphorically, quality, content and promptness compose the tripod over which our professional activities are lying down. Balance them is essential in order to prevent the results to fall apart.
It is useless to have an overwhelming research (content) that arrived so late that became old news, and that can only be used to justify what didn’t work.
The same way, there is no point in having a brilliant report in terms of content but that anyone else but us can understand (quality), either because of its encrypted language or some miss care with the layout that make us fail in our communication.
It is hopeless to generate wonderfully designed pieces that are not thorough enough; or yet, despite being beautiful and dense, they will be useless if outdated.
If we only focus on timelines, we can be careless with content or quality, and again, being of no use or worse, misleading the decision process.
So, we must give to those three elements of the tripod equal consideration, balancing them in time, thinking that Good can be better than Great.