Tools

Forecasting

This is the tool that provides math and tech support to the Forecasting process.

It allows the generation of trend curves based on historical data, using a multiple regression model, considering up to 60 months of data to forecast 60 months of projection.

We can interfere on the trends by including events like seasonality, price increase, product launching or withdrawal.

This is also possible to simulate a product launching, from the company or from a competitor, considering different trend curves as well as its influence in the overall performance of the segment. Segments can be tailored according to the clients comprehension of who are its competitors.