- Strategic Marketing Consulting
- Marketing Planning
- Forecasting
- ROI Evaluation of Calls
- Productive Promotional Grid & Promotional Pannel design
- Opportunity Evaluation
- Field Force Design
- SFA Implementation Support
- Incentive Compensation & Goals Planning
- Data Management & Analytics
- Training and Qualification
- Marketing Intelligence Services
- Tools
Strategic Marketing Consulting
Productive Promotional Grid & Promotional Panel design
Our ROI Evaluation of Calls Model allows us to identify the most productive physicians for each one of the evaluated products, as well as the most productive frequency of calls for different physicians according to their potential.
Once we have, based on evidence, the best promotional panel for each product, it will be necessary to cross-evaluate those panels in order to define the most productive promotional grids to a given line or group of products.
Our experience has demonstrated that using the physician’s specialty as the decision criteria to design the promotional grids not always results in the best possible ROI.
We developed a methodology to cross evaluate the product’s promotional panels having the ROI evaluation of calls for the different products as the main decision criteria for the promotional grid definition.
This way we privilege staying focused, with considerable resource savings that can then be redirected in favor of improving results.
Promotional Panel Design
It regards to the evaluation of the physicians’ prescriptive potential, promotional grids, productive frequency for different groups and the decisions about the most productive promotional panel to a given set of products.
