- Strategic Marketing Consulting
- Marketing Planning
- Forecasting
- ROI Evaluation of Calls
- Productive Promotional Grid & Promotional Pannel design
- Opportunity Evaluation
- Field Force Design
- SFA Implementation Support
- Incentive Compensation & Goals Planning
- Data Management & Analytics
- Training and Qualification
- Marketing Intelligence Services
- Tools
Strategic Marketing Consulting
Opportunity Evaluation
This is about how our Clients can optimize their investment on the Field Force by uncovering opportunities of promoting other products to the current physicians’ panel.
It can be of great value when prospecting for new products, co-marketing and co-promotion opportunities.
This is also about to understand how the launching of a given product can impact in the ROI of the current promotional grid; how many new physicians will have to be added to the panel and if this will have an impact on the Field Force size.
